The night owl on our team, and also our songbird, Sarah participates in dance competitions (ballroom, swing), and is fascinated by the way marketing is becoming personalized. “No matter how much we can do to craft the perfect message, everyone who receives it has a unique background and perspective that impacts their view of “marketing.” This is why social media is so powerful, but it is also why it is quickly becoming just as fragmented as radio and cable options.” A trend Sarah would like to see die: “Hashtag anything.”