Student Recruitment

Our work in higher education began with a research project – MIT was looking for a way to test the appeal of a new program name. With our approach, they not only gathered the data they needed, they acquired highly qualified prospects for the program in the process.

From that point forward, our work on behalf of MIT’s Executive MBA program has:

  • Generated over 6,000 qualified prospects
  • Driven more than 200,000 MIT EMBA Information seekers to the program mini-site
  • Provided over 225 million ad impressions to a highly targeted audience
  • Reduced the average cost per lead by 55%
  • Increased the number of prospects rated “most qualified” by 35%
  • Returned more than $6 in tuition revenue for every $1 invested

Since then we have been asked to support student recruitment for 4 other MIT graduate programs as well as programs at Rochester Institute of Technology, Quinnipiac University, New England College, Boston University’s School of Management and 12 Masters programs at Boston University’s School of Medicine.

Our data indicates that the prospects EPS has generated for us are 58% more likely to be accepted and enroll than all other program prospects.
Pamela Spencer,
Associate Director, Marketing, MIT Master of Finance

Contact Us

Give us a call, send us a question, stop in for a cup of joe – whatever you’re comfortable with works for us, and we’d love to explore the opportunity to work for you.